BLUE MAGIK

The original. The pure.

The magik we carry by default. That which they try to take, try to capture, try to replicate, yet it eludes their grasp (no matter how tight they squeeze). They try, they do their best, to cage our spirits like they chained our ancestors, and while they may get close they will never be victorious. For we have the magik. We live the magik. We are the magik.

—

You don’t have to like the magik.

But you will respect it.

YOUR best bet,

Is to leave it ALONE.

—

The blues, the grease, the water.  -   the pure, the deep, the original.

—

Blue Magic

That's a brand name.

Like Pepsi, that's a brand name.

I stand behind it. I guarantee it.

They know that, even if they don't know me

any more than they know the chairman of General Mills.

- Denzel Washington as Frank Lucas, American Gangster

—

Our magik is broad enough to cover the entirety of the spectrum of color. In this moment, we are coming together to share with you BLUE MAGIK. That particular magik that speaks to our shared depth and originality, the purity of spirit from which our ancestors guide us.

With love,

33.G